UrbanMati’s Summer 2025 Edit: "Amour" — A Love Letter to Yourself
As the sun kisses the earth with its golden warmth, UrbanMati invites you to step into a season of softness, serenity, and self-celebration.
Introducing Amour — our Summer 2025 collection crafted around floral whispers, delicate detailing, and the kind of comfort that feels like a love letter to yourself.
Inspired by global trend forecasts for 2025 (and a little intuition from our Indian summers!), here’s how to build a wardrobe that feels as good as it looks.
From spontaneous brunches to sacred temple visits, Amour brings easy elegance to every moment.
1. Pastel Haze: Colours of Calm
Summer 2025 is all about pastel tones that feel like a sigh of relief — aqua blues, blush pinks, lavender mists, buttercream yellows, soft caramels.
In Amour, these hues come alive through hand-dyed cottons and whisper-light Chanderis.
Style Tip:
Step out in our aqua kurta set block-printed with delicate cherry blossoms, featuring pleated sleeves and a crushed cotton color-blocked panel in the front and back. It's a playful yet serene choice for coffee dates or temple visits.
Caption: Aqua dreams and cherry blossom whispers.
2. The Crushed Cotton Comeback
Real luxury in Indian summers? Breathability and ease.
Our Crushed Cotton pieces celebrate tactile beauty — lightly crinkled, naturally textured, and endlessly elegant.
Style Tip:
Drape yourself in our lavender Chanderi long kurta set, featuring a panel of crushed cotton, a hidden front pocket adorned with Lupi buttons, and a crushed cotton dupatta. Ideal for office meetings that turn into spontaneous pooja stops.
Caption: Lavender lightness with secret details.
3. Details that Breathe: Pintucks, Pleats & Gathers
At UrbanMati, we believe beauty lives in the small things.
In Amour, soft pleats, boxy gathers, and luxurious layering bring texture and poetry to every piece.
Style Tip:
For casual gatherings and coffee catch-ups, layer our chanderi kurta and pants set, finished with a chanderi dupatta edged in beautifully hand-dyed floral lace — a summer staple crafted to move as gracefully as you do.
Caption: Sheer grace in every step.
4. Hand-Dyed, Hand-Loved
Amour brings the magic of hand-dyeing back into the spotlight — with soft tonal shifts and poetic, organic beauty.
Style Tip:
Wear our blush hand-dyed co-ord set sprinkled with block-printed rosebuds, detailed with a box pleat in the front, and finished with lace trims on the sleeves and pant hems — the perfect effortless statement for visiting loved ones.
Caption: Blush-tinted simplicity with a handcrafted soul.
5. Block Print Renaissance
For Summer 2025, block printing turns a softer, more heartfelt page.
In Amour, delicate lavender motifs bloom across relaxed silhouettes, adorned with intricate touches.
Style Tip:
Slip into our lavender block-printed kurta set, complete with small hand-hung tassels at the sleeves. It’s flattering fit is thoughtfully crafted to celebrate all body types — for women who want elegance without feeling exposed.
Caption: Lavender skies and kind fits for every, body.
Amour: A Reminder That You Are Enough
In a world that’s always asking for more, Amour is our gentle reminder to pause and celebrate yourself — exactly as you are.
Every rosebud, every lavender, every cherry blossom block-printed by hand is a tribute to your tenderness, your strength, and your beauty.
This summer, let UrbanMati wrap you in fabrics that breathe, colours that calm, and designs that whisper: You are enough.
Because real luxury? It starts with self-love.