Welcome to UrbanMati, where style meets passion, and every stitch tells a story. Founded by two sisters, Aparna and Muskan, UrbanMati is more than just a clothing brand—it’s a journey of creativity, sisterhood, and a shared love for fashion that transcends trends.

Our Story

UrbanMati is a true labor of love—an ambitious dream brought to life by Aparna and Muskan, partners in crime and champions of each other’s visions. Growing up, the sisters were always driven by their shared love for fashion and design. They believed in the magic of fabric, the power of colors, and the stories that could be told through the perfect outfit.

UrbanMati was born out of this dream—a fusion of urban sophistication and the soulful essence of “Mati,” which means earth in Sanskrit. The name symbolizes the brand’s roots in tradition while embracing a modern, urban aesthetic. UrbanMati is a celebration of this beautiful blend, offering timeless pieces that resonate with today’s confident and fashion conscious woman.

What We Stand For/ Our Commitment

At UrbanMati, we believe in creating clothes that are more than just garments—they are expressions of art, love, and individuality. Our approach centers on:

- Made-to-Order Customisation/ Custom made designs : Every piece is tailored to perfection, ensuring it fits as uniquely as you.
- Quality and Craftsmanship: With an eye for detail, we use the finest fabrics and skilled artistry to bring our designs to life.
- Attention to Detail : From the first sketch to the final stitch, each step in our process reflects our dedication to excellence and elegance.

Meet Aparna and Muskan

Aparna, the creative visionary, infuses each design with her deep appreciation for textures and traditional art forms, while Muskan, the driving force behind the brand's growth, combines her business acumen with her love for fashion. Together, the Yadav sisters are a dynamic duo whose partnership and passion fuel the heart of UrbanMati.

Join Our Journey

UrbanMati isn’t just about clothing; it’s about celebrating every woman’s unique story through thoughtfully designed, made-to-order pieces. Join us as we continue to weave stories of style, sisterhood, and self-expression, one beautiful piece at a time.

With love and creativity,
Aparna & Muskan Yadav
Founders of UrbanMati